Privacy Policy

Last updated: Aug 1, 2026

Who we are

Our website address is: www.tyychina.com.

TYY (Dehua) China Co., Ltd is the data controller responsible for your personal data. For privacy-related inquiries, contact us at info@tyychina.com.

What personal data we collect and why

Contact Forms and Inquiries

When you submit an inquiry through our contact form, we collect your name, email address, phone number, company name, and any other information you provide. This data is used solely to respond to your inquiry and provide quotations.

Server Logs

We automatically collect technical data including your IP address, browser type, referring page, and pages visited. This helps us maintain website security and improve performance.

Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics is configured with IP anonymisation enabled to truncate visitor IP addresses before storage. We have signed Google’s Data Processing Agreement (DPA) and disabled all data sharing features including Google Signals, advertising personalisation and benchmarking. This service collects anonymized data about page visits, time spent, and traffic sources. Your IP address may be processed by Google. You may opt out of Google Analytics tracking permanently via the official browser add-on provided by Google.

Cookies

We use cookies to enhance your browsing experience and analyze website traffic.

For full detailed classification, retention periods and vendor information of all cookies deployed on this website, please review our independent Cookie Policy page accessible via the footer navigation of every page on our site.

Necessary Cookies

These cookies are essential for the website to function and cannot be disabled. They include session cookies and consent preference cookies.

Analytics Cookies

We use Google Analytics to understand how visitors interact with our website. These cookies collect information such as number of visitors, pages visited, time spent on pages, and traffic sources. This data helps us improve our website and product offerings.

Analytics cookies are only placed with your prior consent, in accordance with EU law. You can manage or withdraw your cookie consent preferences at any time through our cookie banner available on our website; withdrawal of consent shall be as easy as granting consent. You can also disable cookies permanently through your browser settings. Please note that disabling necessary cookies may affect the full functionality of the website.

Embedded content from other websites

Articles on this site may include embedded content (e.g., videos, images, articles). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website. We have no control over their data processing activities, and such external platforms operate under their own independent privacy and cookie policies separate from ours.

Who we share your data with

We do not sell your personal data. We may share your information with:

• Service providers who assist in website hosting, analytics, and email communication; all such processors may only handle your data under our written instructions and shall not use or disclose your personal data for their own independent commercial purposes.
• Business partners when necessary to fulfill your inquiry and quotation requests.
• Legal authorities when required by applicable laws and regulations.

How long we retain your data

Inquiry data: up to 24 months from the date of last contact

Analytics data: up to 24 months

Server logs: up to 24 months

After these periods, data is securely deleted or anonymized.

What rights you have over your data

Under the General Data Protection Regulation (GDPR), if you are located in the European Economic Area (EEA), you have the following rights:

Right to access: You can request a copy of the personal data we hold about you.

Right to rectification: You can request that we correct inaccurate or incomplete data.

Right to erasure: You can request that we delete your personal data.

Right to restrict processing: You can request that we limit how we use your data.

Right to data portability: You can request your data in a structured, commonly used, machine-readable format.

Right to object: You can object to our processing of your personal data based on legitimate interests.

Right to withdraw consent: Where we rely on your consent, you can withdraw it at any time.

To exercise these rights, contact us at info@tyychina.com. We will respond to valid identity-verified requests within 30 calendar days. We reserve the right to charge a reasonable administrative fee for excessive, repetitive or unfounded data access requests.

You also have the right to lodge a complaint with your local data protection authority in the EEA.

Legal basis for processing

We process your personal data on the following legal bases under GDPR Article 6:

Contractual necessity: To respond to your inquiries and fulfill your requests

Legitimate interests: To improve our website, prevent fraud, and ensure security

Consent: For analytics cookies and any optional data collection

Legal obligation: To comply with applicable laws and regulations

International data transfers

Your personal data may be transferred to and processed in China, a country outside the European Economic Area (EEA) without an official adequacy decision issued by the European Commission. When we transfer personal data outside the EEA, we rely on the European Commission’s 2021 Standard Contractual Clauses (SCCs) as formal appropriate safeguards to protect your data in compliance with GDPR Article 46. You may request a full copy of these SCC documents by contacting us via info@tyychina.com.

Data security

We implement strict appropriate technical and organisational measures including end-to-end encrypted data transmission, graded staff access permission control, periodic website security audits and offline encrypted storage to protect your personal data against unauthorised access, alteration, disclosure, or accidental destruction.

Changes to this policy

We may update this privacy policy from time to time to comply with updated laws or adjust our data processing practices. Minor and material changes shall take effect immediately once posted on this page with an updated revision date. Material privacy adjustments will also be notified via a prominent notice on our website homepage. We encourage you to review this page regularly.

Children’s Personal Data

Our website and business services are designed exclusively for commercial business clients aged 16 years old or above. We do not knowingly collect, store or process any personal data of children under 16 years of age. If you believe we have unintentionally obtained personal information from a minor, please contact us immediately and we will securely erase such data without delay.

EU Representative (GDPR Article 27)

As a data controller established outside the EEA providing services to EEA residents, we have appointed an authorised EU representative to handle GDPR-related inquiries and regulatory communications. You may contact our EU representative for all privacy complaints and data rights requests related to users located within the European Economic Area.

Contact us

If you have any questions about this privacy policy or our data practices, please contact us:

TYY (Dehua) China Co., Ltd

Email: info@tyychina.com

Phone: +86 139-0602 4939

Address: No.23, Xinxiu Rd, Xunzhong, Dehua, 362500 China